Redefining masculinity to stop GBV

Stand against gender-based violence

Integrity and equality underpin Seriti’s mission as a business. Over the years, the Company has championed various collaborative initiatives that turn the spotlight on the seriousness of gender-based violence (GBV).

Seriti collaborates on What about the Boys? programme against gender-based violence

The What about the boys? programme is the latest of these initiatives and we have partnered with Primestars and various other stakeholders with the aim of empowering young boys to stamp out GBV. This programme aims to teach young boys, from an early age about accountability, redefine masculinity and change the narrative among boys. Through this programme we aim to build a future free of GBV by helping victims and preventing those who may in the future become perpetrators.

News releases

“As a business, it is imperative to involve ourselves in a programme that is aimed at contributing to building a future free of GBV by helping victims and those who may in the future become perpetrators. I am really excited about the work that this programme aims to achieve and the interventions planned to start teaching young boys from an early age about accountability. I believe this is much needed to move the needle against GBV.”

  • Mike Teke, Seriti Resources, Chief Executive Officer

National boy-focused GBV intervention launches

A ground-breaking national preventative Gender Based Violence (GBV) intervention that focuses on boys was launched in Johannesburg today, attended by high-profile industry stakeholders and CEOs who have given their support to the programme.

The programme – titled What about the Boys? – aims to tackle gender-based violence by working with 10 000 high school boys across the country. Created by youth-development programme facilitator Primestars, the programme is designed to guide boys to break free from the rigid and often damaging stereotypes of traditional masculinity that contribute to GBV.

Primestars newsletter (200kb)